BTYD: Implementing BTYD Models with the Log Sum Exp Patch
Functions for data preparation, parameter estimation, scoring, and plotting for the 
    BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>), 
    BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and 
    Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.
| Version: | 
2.4.3 | 
| Depends: | 
R (≥ 3.5), hypergeo, optimx, dplyr | 
| Imports: | 
Matrix | 
| Suggests: | 
knitr, rmarkdown | 
| Published: | 
2021-11-17 | 
| DOI: | 
10.32614/CRAN.package.BTYD | 
| Author: | 
Lukasz Dziurzynski [aut],
  Edward Wadsworth [aut],
  Peter Fader [ctb],
  Elea McDonnell Feit [ctb],
  Daniel McCarthy [aut, ctb],
  Bruce Hardie [ctb],
  Arun Gopalakrishnan [ctb],
  Eric Schwartz [ctb],
  Yao Zhang [ctb],
  Gabi Huiber [ctb, cre] | 
| Maintainer: | 
Gabi Huiber  <ghuiber at gmail.com> | 
| BugReports: | 
https://github.com/ghuiber/BTYD/issues | 
| License: | 
GPL-3 | 
| NeedsCompilation: | 
no | 
| Materials: | 
README, NEWS  | 
| CRAN checks: | 
BTYD results | 
Documentation:
Downloads:
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